We created a massive digital and print stunt to promote Amazon Studios’ film THE REPORT. Readers encountered bars of redacted copy on the front pages of major newspapers and websites such as the Los Angeles Times, The New York Times, USA Today, The Washington Post, Fox News, CNN, The Guardian, the Boston Globe, the Chicago Tribune, the San Francisco Chronicle, the Dallas Morning News and Apple News. CIA wrote all copy for each publication, following strict editorial approvals. It was a huge success for the film and received major press buzz with write-ups in Adweek and Ad Age.
Los Angeles Times
USA Today
The Washington Post
Fox News
The Guardian
Apple News
Los Angeles Times
New York Times
San Francisco Chronicle
USA Today
Boston Globe
Chicago Tribune